The IDA Juries have finalized this year's annual Design Awards winners selections
Apr 12 2015
LOS ANGELES, Mar 26 2015 Los Angeles, Mrs. Shehzarin Batha of the House of CQ of Australia was awarded: Second Prize in Haute Couture Competition for the A Samurai's Flight of Fantasy Project.
IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation. Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards Book of Designs. The coveted IDA Trophy will be awarded to all Designer of the Year title winners at the official biennial International Design Awards Ceremony in Los Angeles.
This annual competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in Architecture, Interior, Product, Graphic and Fashion Design on global level.
The members of the jury included Alice Blackwood Editor, Design Quarterly, Kahi Lee - Host, HGTV's "Design on a Dime", Style Network's "My Celebrity Home", Melissa Sterry - Interdisciplinary Design Scientist, Founder, Societas,Josh Rubin - Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky - Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff - Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman CEO, Haute House PR & Marketing, Raj Nandan - Managing Director, Indesign Group, William Menking - Founder, Editor-in-Chief, The Architects' Newspaper, Nicole Lloyd - Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong - Co-founder, Artware Editions, Aaron Kenedi - Editor-in-Chief, Print, Geraldine Grisey - Editor, Punky B Fashion Diary.
Mrs. Shehzarin Batha of the House of CQ of Australia, was awarded: Second Prize prize in the Haute Couture competition for A Samurai's Flight of Fantasy project.
No woman can step into the same dress twice - we are after all, a collection of our experiences which are a continuum of single occasions. As a contemporary designer and couturier, I represent the revival and future of the craft of the couture. It’s in this spirit; I’d like to share the creative rationale behind the making of my wedding dress. For me, the key to designing and making this dress was to affirm my integrity of purpose against the captives of convention, to steer away from tradition and create a dress that truly reflected and showcased my vision of contemporary bridal design. In a nutshell, it had to be innovative and elegant, a timeless fusion of cutting edge design and old world charms. It had to embody a sense of romance and sensuality with a hint of drama, an appreciation of draping, corsetry and haute couture. The inspiration came from two key influences: - My engagement ring; Combining Japanese elements of balancing angles and curves, custom made to look like bamboo in rose gold and diamond baguettes. - Antique needle-point lace (circa 1850); A gift from my mother in law, passed down through several generations. The result was an extraordinarily painstaking effort and adventure. The 150 year old lace was first repaired then stretched over the corset bodice without cutting it. Combining different kinds of silk organza and silk net in shades of rose gold and pink, my master seamstress Suvada and I explored textures, laser cutting on silk, manipulating draping and sewing the entire dress with invisible thread so one couldn’t see a single stitch. Eighty percent was in fact sewn by hand. I hope I can equivalently inspire and encourage women to step forward into a brave new world, finding new ways to invigorate and celebrate their day.
ABOUT Mrs. Shehzarin Batha of the House of CQ:
Mrs. Shehzarin Batha of the House of CQ
A handful of designers, thinkers and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.
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